e.l.f. Power Grip Primer + 4% Niacinamide Original!

This is the viral, award-winning primer that beauty lovers and makeup artists swear by! The e.l.f. Power Grip Primer with 4% Niacinamide is a next-level gripping formula that creates a long-lasting, sticky base for your makeup while actively improving your skin's texture. It's a powerful hybrid of makeup and skincare that ensures your foundation doesn't budge, all while niacinamide works to minimize the appearance of pores, control shine, and smooth your complexion.

Key Benefits:

• Ultra-Gripping Technology: The famous sticky, gel-like texture acts like a magnet for your foundation, concealer, and tinted moisturizer, locking it in place for up to 12 hours.

• Skincare-Infused: Formulated with 4% Niacinamide to visibly refine pores, improve skin texture, and balance oil production.

• Extends Makeup Wear: Prevents makeup from fading, slipping, or creasing, even in humid conditions or on oily skin.

• Hydrating & Smoothing: Creates a smooth, even canvas that blurs imperfections and allows for flawless makeup application.

• Ideal for All Skin Types: The oil-free, water-based formula is non-comedogenic and suitable for sensitive, oily, combination, and dry skin types.